You’re probably familiar with what Search Engine Optimization (SEO) is by now right?
Well, I’ll make this quick then.
Basically, whenever someone performs a “Search” on Google, or Youtube, etc. - there are usually millions of “results” (depending on what you search for).
Well, the Order in which the “results” are displayed are determined by several Factors- 90% of which are usually elsewhere on the Web (off-Site)
▪ On-Site (Content Quality, Meta Tags, Structured Data, User Interactions & Activity, Traffic Flow)
Below is all Off-Site:
▪ Relevance (what sites are most relevant to the keywords you searched)
▪ Competition (usually, the higher number of Total Search Results, the more competition for that keyword)
▪ Indexing (if google hasn’t indexed your Site, it has no idea you exist)
▪ Site Authority, Age, PR (higher Authority Sites will show up first but age is only one determining Factor)
▪ Backlinks (Links pointing to your Site from other Sites - Quality wins over Quantity)
▪ Social Media Profiles (Twitter, FB, Google+ Profiles that represent a Site & how active they are)
▪ Social Mentions (Quality & Quantity of people online are talking about your site elsewhere)
▪ Reviews (Quality & Quantity of Online Reviews of your Site and where the reviews are written)
▪ Articles & Directory Submission (articles written & submitted to Online Directories)
▪ Press Releases (creation, submission, & conversion (We can convert into a Video to Promote on Youtube)
and that’s just the TIP of the Titanic…
There are literally hundreds of different Factors that effect what Order your Search results show up in.
But why does all this matter so much??
Well, do you remember the last time you actually made it to the 3rd Page of Google when you Searched for something? Exactly.
90% of ALL online Searchers never get passed Page 2 - and THIS is why SEO is so important - because if your Site doesn’t appear on Page 1 or 2 when performing a Search using COMMON Search Terms that average online Users use to Search with - you may as well NOT EXIST!!
What I mean by a COMMON Search Term is this - let’s say you have a Website called www.MariosSeedSupply.com and you sold all Varieties of Fruit & Vegetable Seeds for the Garden.
You want your Site to Rank for COMMON Search Terms such as: “buy melon seeds” or “affordable garden seeds”
NOT “Marios Seed Supply”!!
Something we would do for Mario is optimize all his Product Photos, Videos, or Company Logos to help his Site become:
· Visible to Search Engines (using software to add Meta Data, then once uploaded, add Alt Tags, Description, & Title Tags)
· Visible to Humans (watermarking each Photo with his Website address.
Lastly, we’d do a MASS-DISTRIBUTION of all those Files relating to his Business.
There’s a reason why we Specialize in what we have termed: “Visual Optimization” - and that’s
because of the influence and growth rate of MultiMedia on the Web today i.e.: Videos, Images,
Animated Gifs, Maps, etc.
??--Think about it--??
…are just a few of the HUNDREDS of other Similar Image & Video Sharing Sites out there which
actually out-number all other Submission Sites such as Directory & Article Submission Sites.
The challenge for Search Engines though, is that they can’t see Visuals like us Humans can. so it make’s it difficult for Google’s Spiders to crawl your Logos, Photos, or Videos unless they’re Optimized Properly with Meta Data, Captions, Alt Tags, or surrounded by a relevant Article, Blog post, Social Profile, Tweet, etc.
Did you know that your Video’s Filename actually effects it’s Ranking?
YES. Visual SEO begins on your OWN hard drive!! BEFORE you even Upload your Video!! This goes for Photos too!
Too much onfo for you??
Well, that’s where GJP.com comes in.
Our Mission is to bridge the Communication gap between Search Engines and Visual Media, by Embedding, Extracting, and/or Converting all Data relevant to Image & Video Files. Then Optimize them with Searchable text, that Spiders can easily crawl.
And if you’re lacking Visual Media - that won’t be a problem since we have Full Audio & Video Production Equipment & Capabilities
In fact, we begin with Visual Conception - such as Image, Logo or Web Design, Video, or other Media Production - then build from that.
Whether you need a Simple Screencast Featuring the Navigation of your Website -with or without Voice-Over or Music
(we produce Custom Music for all Videos that need it)
Or maybe you don’t have a website, all you have are some still images and a Mission Statement – No problem.
We can even Produce a Professional HD Promo Video which can include:
Animations, White Board, Video Clips or Sattelite Map Images of your Local Business, Narration, Testimonials, B-roll..etc.
See THESE Demo Videos HERE which were Produced by us as well as ALL Audio & Music, etc.
~~ Applying SEO to your Youtube Video ~~
A lot of people are doing SEO for Google – which usually ends up with Bing and Yahoo rankings following suit.
What we fail to see is that Youtube SEO can gain you far more search traffic than Yahoo and Bing does. So if you’re not doing Youtube SEO, you’re missing out.
Youtube is the second largest search engine and has always been the 2nd Main Source for Traffic to all of my Websites.
Here are some statistics to start with:
▪ 3.7 Billion Youtube searches per day as of March 2010 according to comScore
▪ 48 Hours worth of Video uploaded every minute on May 2011
▪ More than 3 Billion views every day
▪ 13 million hours worth of video uploaded in 2010 alone
▪ 700 billion video playbacks in 2010
▪ Youtube owns 10% of the entire Internet Traffic
Youtube’s search engine does not work like how Google does. Youtube’s search engine cannot directly tell if your keywords are inside the video. It cannot directly tell if your video is relevant to the tags you put in. So what exactly does it use to know which videos rank first?
Video Content Factors:
▪ File Name
▪ Channel Authority
▪ Content Delivery
This is the foundation of your video’s Youtube SEO. It deals with all factors under your control as the publisher – much like how on-site optimization is to SEO.
Get all of these factors right, and you can be ranking top spot even without hitting high on your User Engagement factors.
✓ FILE NAME:
When Exporting your Video onto your hard drive, be sure to include your Keywords in the File Name. This should be similar to your Video’s Title too, so think ahead.
DO_not_use_Underscores_for_spaces (but can be used to create a significant change).
FileName EXAMPLE: tutorial_how-to-put-on-makeup-while-driving.mp4
The Title of your Youtube video is one of the direct, hard-hitting factors where you can put your keywords in. It’s arguably the most important thing in your Youtube SEO. Your Youtube video’s Title greatly affects your Click-through rate (CTR) as it appears in a very prominent place in the Youtube Search Results Page (YSRP).
Of course, you shouldn’t use a Title for the sake of Youtube Search Rankings and sacrifice relevance. Google owns Youtube and Google is all about dishing out the best, most relevant results to its users.
A Tip : Put your keywords in the title tag. Make sure it’s relevant and it’s what best describes the video. Remember that File name? Now you can use Spaces:
Video Title Example: “[TUTORIAL] How to Put on Makeup while Driving”
helps to include your Web Address and/or #Hash #Tags on Keywords in the Video's TITLE so that every time it's Shared or Bookmarked on Social Networks via Youtube’s Share Function:
you'll receive more PR10 Backlinks from Twitter
SEE EXAMPLE BELOW:
VIDEO URL: http://youtu.be/YiZpd34xs8Y (notice the TITLE)
Here's what it looks like when someone Shares the Video on Twitter
Your Youtube video’s description is really the only place to describe what your video is about, but you also want to be sure to Associate each Video with your Website by placing your URL at the top of the Description (be sure to include *http://* so it will Hyperlink)
Put your keywords in the description so as not to miss out on your keywords being ‘Emboldened’ in the Search results page if it matches a user’s search query.
Put in at least 10 tags, make sure your keywords are in there, make sure they’re relevant to the video. This is where you target those extra keywords where you want your video to pop out in.
Take note: Youtube video Tags are plural and non-plural sensitive. So if you’re talking about a camping bed, you should put in your tags section “Camping bed” as well as “Camping beds” because that’s a Product defining keyword.
A Tip : Don’t be stingy with your tags. Put in as much as you like – so long as they’re relevant.
Most people don’t know that Youtube automatically transcribes your video. That’s pretty great news isn’t it? You automatically have a written record of every word that you’ve said in your video.
The bad news is, Youtube is extremely horrible at transcribing your video via it’s “AUTOMATIC Voice-Recognition” Software, so be sure you either make correction to what Youtube fig, to upload your own.
Youtube is indexing your video’s transcriptions and uses it to Rank your video for some of the keywords in the transcription. The obvious reason behind this is, you’re using those keywords in the video – and you’d look and sound pretty stupid if you spam words in the video itself with your face and voice in it.
Chances are, if the keyword is in the video transcription, you used it in the video and, if a lot of people watched and shared your video, you evidently used it well. Youtube will match up the words and will make your video appear in the Closed Caption results.
You can search for videos with captions by choosing “Type: Closed Captions” in YouTube Search or by selecting it in the Filter section:
Videos with captions display this small logo at the bottom of the player:
Having a Closed Caption attribute added to your video can indirectly increase your click-through rate in the Youtube Search Results Page and will allow your Youtube video to rank better.
A Tip : Take the extra effort to transcribe your video word for word. Upload it to your Youtube video as a text file – it might just make a huge difference in your Youtube SEO efforts.
Not only does it make your Video more Searchable on the Web on Sites such as Readable: http://www.allreadable.com
But it also opens your Viewer base up by allowing Translations to be made and also for deaf people and people with trouble hearing.
✓ Comments / Responses
This is arguably the most powerful User Engagement factor there is to Youtube SEO.
BUT, Youtube has recently changed their “Video Response” Function - now they allow you to simply insert your Video URL Directly into the standard Comment window. It also Automatically displays the Video’s TITLE as Anchor Text instead of showing it’s URL in the Comment.
But, notice the Video’s TITLE Displayed Instead: “How to Grow Somniferum Poppies - Growing Poppy from Flower Seeds to Pods *Tutorial*”
and Now, whenever people Comment on your Video, it can also be shared onto Google Plus Simultaneously
I’m sure you’ve heard Stories of Youtube removing Videos from Users who hired a 3rd Party to add Views, Subscribers, Likes, and/or Comments.
Thses are called: “Direct Services”
Youtube has Policies against the Purchasing of Direct Services from 3rd parties
because it hikes up prices for Advertisers on Adwords who end up paying for phony impressions.
But there ARE a couple 3rd Party Services that Youtube DOES allow:
· Social Sharing
In fact, they even ENCOURAGE users to utilize these Services by offering them helpful Tools below each Video.
✓ Social Shares:
It’s really easy to share your video through social networks in Youtube. They have buttons for that. Youtube tracks these shares as social signals and as a User Engagement Factor.
A Tip : Share it on your own social profile and ask about the Social Video Share Service that Garbage Juice Publishing offers- where your Video gets shared onto Several Social Networks - for a TOTAL of 2k to 5k Social Shares!!
See Screenshot Below of a Recent Client’s Video Stats:
The embed function is also meant to take your video outside the bounds of Youtube. Even so, Youtube can also track all instances of your video being embedded on other websites and they also track all “Embedded Views”.
They count it as a positive User Engagement signal – boosting your video’s Youtube SEO.
A Tip : Always allow embedding.
Your video is public anyway and it’s free marketing to boot!
Youtube only has Policies against 3rd Party Views, Subs, Likes, Favs, & Comments to reduce "False" Impressions which raises prices for their Advertisers.
But Video Embedding and Social Shares are DESIGNED to involve a 3rd Party. That's the whole Point behind their function – to bring New Users to Youtube!! –and Advertisers love New users since they convert to Customers.
Since almost every Blog, Website, and Social Network allows Youtube’s standard HTML/iFrame Embed Code, this allows you to Embed your Video on literally THOUSANDS of Domains, without having to worry about being Penalized by Google for Duplicate Content, etc.
But who wants to spend the time doing such a Tedious job?
The BIG Picture:
Think about it. Everyone works for someone.
Whether you’re a 9-to-Fiverr working for “The Man”.
Or you might be your own Boss, which means you’re working for “your Customers”.
Either way, we all work for “whoever Pays us”.
Well, Youtube works for the people who pay THEM: The Advertiser.
So their Policies are always going to be designed around the Advertiser.
If you want to make it on Youtube, you look at it from an Advertisers perspective.
Jordan: [email protected]